Website & performance
Technology, speed, accessibility and conversion paths.
Webitech Score
What we assess
Webitech is built to evaluate a company’s digital footprint as a whole. The submitted website is the starting point for analyzing technical quality, SEO, AEO answer readiness, GEO, content, trustworthiness, social presence, data signals, and AI readiness.
Digital footprint in context
More than a website test
The goal is to understand how the company is represented, found, trusted and prepared for the next generation of digital interactions.
Trust & security
Identity, security headers, email trust and transparency.
Data & AI
Structured data, semantic interfaces and AI/agent readiness.
Brand & reach
Search visibility, content, social footprint and public presence.
SEO + AEO + GEO
How do SEO, AEO and GEO work together?
SEO helps pages get discovered. AEO checks whether the content provides direct answers to real questions. GEO evaluates the broader public signals that help generative search understand, reuse and cite information. Webitech measures these layers separately and combines them in one audit.
Explore the Webitech AEO methodology →Assessment framework
Areas that build Webitech Score
Each category represents a different layer of the company digital footprint. The exact internal weighting may evolve with methodology versions.
01
Technical foundation
Technical foundations for availability and correct web operation.
- HTTP/HTTPS and redirects
- robots.txt, sitemap and canonical
- mobile viewport and crawlability
- URL and server-response consistency
02
SEO & discoverability
Discoverability and clarity for search engines.
- title and meta description
- heading hierarchy
- indexability
- structured data and search signals
03
AEO & answer readiness
Answer-engine readiness and direct answers to real customer questions.
- question-led headings and real user queries
- direct self-contained answers
- coverage of price, process, suitability, timing, location, benefits and next steps
- concise factual blocks, lists and tables
- truthful structured context
- answer coverage across the existing website sample without another crawl
04
GEO & generative search
GEO evaluates public readiness for generative search and for AI systems working with website content.
- AI crawlability for search-oriented crawlers
- machine readability and semantic structure
- clarity of the organization or primary entity
- citable factual and modular content blocks
- questions, direct answers and topic coverage
- freshness and source signals as diagnostics
- llms.txt reported only as information, without score bonus
- not a live measurement of ranking, mentions or citations inside a specific AI product
05
Performance & speed
Loading speed and transfer efficiency.
- server response
- HTML size and compression
- mobile Lighthouse when PageSpeed is connected
- Core Web Vitals context where available
06
Responsive design
Quality of the presentation across devices.
- viewport for phones and tablets
- responsive images and media
- CSS breakpoints / media queries
- mobile-friendly forms
- overall mobile quality
07
Accessibility
Expanded machine-testable accessibility signals oriented to WCAG 2.2.
- document language and image alt text
- form labels and accessible control names
- heading structure, iframe titles and focus order
- Lighthouse Accessibility where available
- clear separation between automation and manual conformance review
08
Website quality & maintenance
Website quality and maintenance across a multi-page public sample.
- broken internal links
- missing and duplicate titles
- H1 and meta-description coverage
- noindex and canonical coverage
- thin content and an external-link sample
09
Security
Publicly testable browser-facing security signals.
- HTTPS transport
- HSTS and CSP
- MIME sniffing and clickjacking protection
- Referrer and Permissions Policy
- security.txt vulnerability-contact signal
10
Content usefulness
Quality of the information layer.
- content depth and structure
- FAQ and useful answers
- freshness signals
- clarity of main topics
11
TRUSTED – Trust & transparency signals
TRUSTED evaluates coverage of publicly verifiable trust and transparency signals. It does not judge real-world reputation, and an unverified signal is not automatically a failure.
- company and operator identity
- contact path
- security and domain signals
- transparency and public information pages
- references / public proof (informational)
- brand, metadata and public-profile consistency
12
Brand & social footprint
Public brand and social presence.
- linked social profiles
- JSON-LD sameAs identity links
- Open Graph and share metadata
- favicon and consistent brand
- consistency of public links
13
Conversion readiness
Ability to turn a visit into a business action.
- calls to action
- forms and lead paths
- phone/email and direct contact
- trust around conversion points
14
Visitor experience & first impression
Automated readiness assessment for first impression and repeat-visit potential.
- clarity of the main headline and offer
- clear next step and content hierarchy
- trust at first sight
- recurring content and freshness signals
- mechanisms that give visitors a reason to return
- not a human five-second usability study
15
Privacy & transparency
Public-facing data-processing transparency.
- privacy information
- cookie information
- form transparency
- not a legal GDPR compliance certification
16
Domain & email trust
Domain and email trust signals.
- MX records
- SPF and DMARC
- MTA-STS for mail transport protection
- TLS-RPT for TLS delivery reporting
- consistent domain identity
17
Machine-readable data
Machine readability for search, assistants and integrations.
- JSON-LD
- semantic HTML
- language and metadata
- machine-readable signals
18
AI & agent readiness
Readiness for AI assistants and agents.
- structured data for machine processing
- named form fields and actions
- public crawlability for automated systems
- API, OpenAPI, MCP/WebMCP signals and supplementary llms.txt
19
AI Visibility
How clearly public website signals describe the company for AI-driven search and machine systems.
- company identity and Organization/LocalBusiness entity
- sameAs and public-profile links
- OAI-SearchBot for ChatGPT Search readiness
- Googlebot, indexability and sitemap for Google AI
- Google-Extended as a separate Gemini Apps/grounding signal
- machine readability, factual content, trust and brand signals
- separate ChatGPT Search / Google AI / Gemini readiness scores
- no live calls to paid AI APIs
20
Company identity verifiability (CZ)
CZ-only company context.
- company ID and identity on site
- optional ARES verification
- basic public-company consistency
- contact and legal identity signals
RELATED FREE DIAGNOSTICS
Explore important areas separately
AEO Answer Readiness
Check direct answers and buyer-question coverage.
Run free test →GEO Readiness
Check generative-search crawlability, entity clarity and citability.
Run free test →Accessibility / WCAG 2.2
Check automated accessibility signals.
Run free test →Website Quality
Find maintenance and indexability issues.
Run free test →Internal Linking Health
Check website structure, crawl depth and weak links.
Run free test →First Impression Readiness
Check clarity, trust and return potential.
Run free test →PARTNER SPACE
Webitech Partners
Paid partner presentation. Commercial cooperation never changes Webitech Score.
FULL REPORT
Professional report & certificate preview
The complete result is designed as a presentation-ready document with the score, radar, category overview, priorities, recommendations and a final summary.
