Does a visitor have a reason to trust the company behind the website? Check public identity, contact, security, transparency, reference and brand-consistency signals.
TRUSTED evaluates publicly observable signals that make a company website easier to verify: identity, contact availability, security, transparency, references and consistency of the brand across visible and machine-readable information.
The test combines company-identification signals, direct contact paths, HTTPS and selected security indicators, public information pages, reference/case-study signals and consistency across metadata, structured data and public profiles.
A technically working website can still create uncertainty when the visitor cannot tell who operates it, how to contact the company, whether the presentation is transparent or whether public brand signals agree with each other.
Trust is built from multiple small signals. A clear identity and contact path, sensible security, transparent information and consistent public presentation can reduce uncertainty before a visitor decides to enquire, buy or recommend the company.
iTRUSTED is an automated assessment of public signals. It does not certify a company’s honesty, legal compliance, financial condition or the truthfulness of individual reviews.
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